Hello. I’m Vadim Jourdan.
Marketer, product person, entrepreneur, sailor, and recently the father of a rather charming daughter. Living in Lisbon, Portugal, since 2022.
Get in touch
Experience
Marketing and advertising
I started in advertising and marketing: retail, wine and spirits distribution, publishing, a private clinic network. Over those years I went from advertising manager to CMO, trained as a sommelier, and spent a few years making restaurant guides.
Building companies
Then came the entrepreneurial years. With a co-founder I started and grew Storm Crew, a yacht trip marketplace, which we later sold. I went through Founder Institute, coached startups as a tracker, was a partner at Today®, a strategy consultancy, and co-founded KIT, a system for building flexible office spaces.
SEARADAR
A few years ago I joined SEARADAR, a European yacht charter marketplace, as a partner and CMO. More recently I have taken the product owner role: I work on the product and AI transformation of the company.
Interests
Sailing
In 2009, after windsurfing, I got seriously into sailing: took my licence and skippered a lot. The whole Mediterranean, Turkey, the Seychelles, Thailand, even Ireland. And very different crews on board. What I love most is getting people hooked on sailing.
What I value
Wine, ever since the distribution years and sommelier school. Specialty coffee and electronic music. Good architecture and interiors with character.
Making things
I like building things myself: interfaces, automations, small tools for my own problems. Not quite a hobby — more a way of understanding how things actually work from the inside, rather than from someone else’s account of it.
Consulting
Alongside my work at SEARADAR, I help other companies with growth.
Growth is needed in different ways: for some it has slowed, others want it faster, others are launching a new line. In all three cases I rely on the same three things. Experience and a trained eye, across very different markets. A founder’s view, where the result is counted in money rather than in slides. And data: I look for the answer in the company’s own data, the funnel, customer conversations, how segments behave.
How I can help
Growth audit
Where the company is losing money and where it can grow faster.
- Funnel audit: where customers and money are lost
- Unit economics: CAC, LTV, payback on acquisition
- Segmentation on historical data: which customers bring the money and which only take up time
- Conversation analysis: what the best salespeople do, turned into rules for the rest
- Visibility in search and AI assistants: analysis and improvement
- New growth ideas: hypotheses from the company’s data and competitor funnels
Working format
Project
Fixed scope, fixed deadline. For when there is one question and it can be stated: where the funnel loses money, why a segment leaves, what AI systems say about the company. By the agreed date you get a document or a working tool.
Ongoing
A few hours a week, on an ongoing basis. For when the questions are many and new ones arrive every week. I stay close to the numbers and the decisions: what to measure, what to fix first, what to drop. Execution stays with your team.
I work at €200 an hour, with a minimum contract of 10 hours.